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La publicité ''verte'' : une tendance ou une nécessité ? Etude de la construction et de la récupération des discours écologiques dans la publicité
FR
| Auteur / Autrice : | Najla Ben yedder |
| Direction : | Bernard Darras |
| Type : | Projet de thèse |
| Discipline(s) : | Arts |
| Date : | Inscription en doctorat le 21/12/2011 |
| Etablissement(s) : | Paris 1 |
| Ecole(s) doctorale(s) : | École doctorale Arts plastiques, esthétique et sciences de l'art (Paris ; 1998-....) |
| Partenaire(s) de recherche : | Laboratoire : Institut ACTE (Paris ; 2012-...) |
| Jury : | Examinateurs / Examinatrices : Bernard Darras, Hayla Meddeb, Véronique Cova |
| Rapporteurs / Rapporteuses : Michela Deni, Imen Ben youssef |