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Payer plus pour une bonne cause ? L'impact des messages ESG des packaging sur le comportement d'achat
FR
| Auteur / Autrice : | Mengyao Hu |
| Direction : | Brigitte Muller, Isabelle Muratore |
| Type : | Projet de thèse |
| Discipline(s) : | Sciences de gestion |
| Date : | Inscription en doctorat le 06/11/2024 |
| Etablissement(s) : | Toulon |
| Ecole(s) doctorale(s) : | ED509 Sociétés méditerranéennes et sciences humaines |
| Partenaire(s) de recherche : | Equipe de recherche : CERGAM EA 4225 |