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La perception des consommateurs face à la stratégie de rupture des codes de la masculinité par les marques dans la publicité
FR
| Auteur / Autrice : | Léa Fauvel |
| Direction : | Gaëlle Pantin-sohier, Romain Sohier |
| Type : | Projet de thèse |
| Discipline(s) : | Sciences de gestion |
| Date : | Inscription en doctorat le 31/08/2023 |
| Etablissement(s) : | Angers |
| Ecole(s) doctorale(s) : | Sciences Économiques et Sciences de Gestion |
| Partenaire(s) de recherche : | Equipe de recherche : Granem - Groupe de Recherche Angevin en Economie et Management |
Mots clés
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