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DE LA MARQUE ENSEIGNE DECATHLON AUX MARQUES PASSION : ENJEUX MARKETING DE LA CONSTRUCTION ET DE LA GESTION D'UN PORTEFEUILLE DE MARQUES.
FR
| Auteur / Autrice : | Aline Gable |
| Direction : | Fabien Ohl |
| Type : | Projet de thèse |
| Discipline(s) : | S.t.a.p.s. perfomance motrice, adaptations et sports |
| Date : | Inscription en doctorat le 10/11/2003 |
| Etablissement(s) : | Strasbourg |
| Ecole(s) doctorale(s) : | ED 520 : Humanités |
| Partenaire(s) de recherche : | Equipe de recherche : Sport et Sciences sociales |