Thèse en cours

Using weak signals to enhance ideation of new product innovation
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Auteur / Autrice : Pondchanok Piraintorn
Direction : Nicolas LescaFan Irene
Type : Projet de thèse
Discipline(s) : Sciences de Gestion
Date : Inscription en doctorat le 11/01/2021
Etablissement(s) : Université Grenoble Alpes en cotutelle avec Bangkok University
Ecole(s) doctorale(s) : École doctorale sciences de gestion (Grenoble ; 1997-....)
Partenaire(s) de recherche : Laboratoire : Centre d'Etudes et de Recherches appliquées à la gestion

Mots clés

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Résumé

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Revolves around this development and licensing process, and the firms are not licensed to sell insurance products/services to consumers. Insurance partners are insurance companies which participate in the product development process as customers. These companies then later license products from developers. These product/service concepts are transferred via a digital platform to insurance companies, who can either purchase or license the concepts. The insurance companies then complete the process of commercialisation, marketing and service provision. Thus, while the CIT is at the center of the development process, in practice the NPD process is a complex, interorganisational and collaborative effort. (To be translated in French)