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L' impact de la formation de onsommateurs sur la fidélité à la marque : une étude de cas sur les PME de café
FR
| Auteur / Autrice : | Kamel Ben Youssef |
| Direction : | Erick Leroux |
| Type : | Projet de thèse |
| Discipline(s) : | Science de gestion |
| Date : | Inscription en doctorat le 05/11/2015 |
| Etablissement(s) : | Paris 13 |
| Ecole(s) doctorale(s) : | École doctorale Érasme (Villetaneuse, Seine-Saint-Denis) |