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L'influence de la maîtrise perçue de la distribution sur la valeur perçue de la marque et la relation entre le consommateur et la marque
FR
| Auteur / Autrice : | Gilles Séré de Lanauze |
| Direction : | Philippe Aurier |
| Type : | Thèse de doctorat |
| Discipline(s) : | Sciences de gestion |
| Date : | Soutenance en 2005 |
| Etablissement(s) : | Montpellier 2 |
Mots clés
FR