@PHDTHESIS{musso2014,
url = "http://www.theses.fr/2014MON10026",
title = "Impact of in-store actions on brand relationship quality : Application to fast moving consumer goods distributed in hyper and supermarkets",
author = "Mussol, Sarah",
year = "2014",
note = "Thèse de doctorat dirigée par Aurier, Philippe Sciences de Gestion Montpellier 1 2014",
note = "2014MON10026",
url = "http://www.theses.fr/2014MON10026/document",
}