Le moteur de recherche
des thèses françaises
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L' extensibilité de la marque : définition, déterminants et mesures
FR |
EN
| Auteur / Autrice : | Nesrine Msadaa |
| Direction : | Jean-Louis Chandon |
| Type : | Thèse de doctorat |
| Discipline(s) : | Sciences de gestion |
| Date : | Soutenance en 2009 |
| Etablissement(s) : | Aix-Marseille 3 |
Mots clés
FR