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La théâtralisation des points de vente : évaluation du décalage entre les intentions stratégiques des détaillants et les perceptions des clients
FR |
EN
| Auteur / Autrice : | Hassan El Aouni |
| Direction : | Marc Filser, Patrick Bouchet |
| Type : | Thèse de doctorat |
| Discipline(s) : | Sciences de gestion |
| Date : | Soutenance en 2006 |
| Etablissement(s) : | Dijon |
Mots clés
FR