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La relation de confiance entre consommateurs et distributeurs : proposition d'un cadre conceptuel et application a la distribution spécialiséé des produits d'hygiène/beauté
FR |
EN
| Auteur / Autrice : | Molka Abbes |
| Direction : | Patrick Hetzel |
| Type : | Thèse de doctorat |
| Discipline(s) : | Gestion |
| Date : | Soutenance en 2003 |
| Etablissement(s) : | Paris 2 |
Mots clés
FR