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L' univers de consommation : conceptualisation et impact sur la substituabilité et la complémentarité des produits, une application à la consommation alimentaire
FR
| Auteur / Autrice : | Guergana Guintcheva |
| Direction : | Philippe Aurier |
| Type : | Thèse de doctorat |
| Discipline(s) : | Sciences de gestion |
| Date : | Soutenance en 2003 |
| Etablissement(s) : | Montpellier 2 |
Mots clés
FR