Le conseil en communication interne auprès des organisations : problématique de l'intervention

Using professional advice for internal communication in organizations : an analysis of consulting practices

• Auteur / Autrice : Ghyslaine Thorion
• Direction : Hugues Hotier
• Type : Thèse de doctorat
• Discipline(s) : Sciences de l'information et de la communication
• Date : Soutenance en 1992
• Etablissement(s) : Bordeaux 3

Mots clés

Mots clés contrôlés

Communication dans les organisations

Mots clés libres

Communication interne

Analyse systemique

Intervention en communication

Region parisienne

Conseil en communication

France. Paris

Résumé

Cette recherche prend appui sur l'examen du contexte economico-culturel du marche du conseil en communication interne et sur l'analyse thematique du discours des acteurs impliques dans l'intervention (decideurs et conseils). Malgre peu de donnees chiffrees concernant le recours a l'exterieur en ce domaine, le marche se dessine comme porteur. Il beneficie de deux mouvements favorables : la prise en compte du personnel comme capital pour l'organisation et l'approche de la communication sous un angle global. La definition du conseil s'est d'abord imposee comme un prealable. Puis a ete determinee l'influence du concept de communication globale sur l'activite de conseil a travers la configuration socio-culturelle des societes de conseil et la methodologie d'intervention. Nous avons conclu sur la necessite d'une participation des acteurs internes a l'intervention afin d'eviter mefiance et resistances mais aussi optimiser l'intervention c'est a dire permettre un suivi et une appropriation des preconisations.

This research is based on two analyses : the first one concerns a cultural and economic survey of the present market of professional advice in the field of internal communication. The other one reflects and investigates the actors' points of view from both sides (ie. Managers and consultants) on their practices in consulting. Although few statistics have been issued on professional advice requiring help from outside, this market, seems however to flourish mainly because of two positive trends. Firstly, internal staff is taken into account as a significant value for the organization. Secondly, the tendency for organizational communication to be considered as a global approach. First of all we found it necessary to define professional advice. Then we tried to bring about the influence of the concept of global communication on consultants' work in relation to the social and structural forms of advice companies as well as consulting methods. We concluded on the necessity for internal actors to participate in the consulting process in order to avoid suspicion and resistance and make the advicers' workmore efficient thus giving an opportunity for recommendations to be followed and assimilated by the organization.