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Publicité et modernité technologique : critique de la prégnance des paradigmes publicitaires dans le secteur audiovisuel (1968-1990)
FR
| Auteur / Autrice : | Jacques Guyot |
| Direction : | Armand Mattelart |
| Type : | Thèse de doctorat |
| Discipline(s) : | Sciences de l'information et de la communication |
| Date : | Soutenance en 1991 |
| Etablissement(s) : | Rennes 2 |
Mots clés
FR