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Critères de segmentation marketing et volatilité de la demande finale dans le cadre des biens de grande consommation
FR
| Auteur / Autrice : | Patrice Cottet |
| Direction : | Charles-Pierre Guillebeau |
| Type : | Thèse de doctorat |
| Discipline(s) : | Sciences de l'information et de la communication |
| Date : | Soutenance en 1991 |
| Etablissement(s) : | Paris 4 |