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Approche marketing du comportement de consommateur : test de différents modèles appliqués aux produits électro-ménagers
FR
| Auteur / Autrice : | Rodina Authman Yousif |
| Direction : | Jean-Pierre Védrine |
| Type : | Thèse de doctorat |
| Discipline(s) : | Sciences de gestion |
| Date : | Soutenance en 1986 |
| Etablissement(s) : | Clermont-Ferrand 1 |
Mots clés
FR