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Approches théorique et empirique du marketing global : problématique du marketing dans une optique de globalisation
FR
| Auteur / Autrice : | Houcine Akrout |
| Direction : | Pierre Lassègue |
| Type : | Thèse de doctorat |
| Discipline(s) : | Gestion |
| Date : | Soutenance en 1997 |
| Etablissement(s) : | Paris 1 |